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Whether you’re a CEO, manager, or small business owner, finding time to run your own Google AdWords campaigns can seem like a losing battle. Even if you’re lucky enough to have a marketing department, there’s no guarantee you’ll find the time to manage an entire campaign, and sometimes the best-laid plans all come to naught. If you’re unsure about your ability to be successful in this particular area of marketing, choose to hire a Google AdWords consultant. This will avoid wasting precious time and resources. Great ad copy, optimized pages, SEO, and keywords all contribute to you not only having the best amount of traffic possible but the highest probability of that actually generating sales. Parting with our hard-earned cash is always difficult, but in this case, it’s worth it.
The Why
Running Google AdWords seems easy enough to the untrained eye – it’s just using keywords; how hard can it be? Turns out, very. Most businesses, though they may have a marketing department, may not have the trained in-house staff to truly optimize AdWords. Getting them right is no easy feat, and getting them wrong can mean huge setbacks business-wise.
Hiring a management services company ensures you’re getting highly optimized campaigns and the best possible results as quickly as possible. Spending the money won’t seem like such a sacrifice when you can see the benefits and hire outside also guarantees that you can keep up with the progress step by step. Small changes, fine-tuning, and improving as the campaign progresses, can make all the difference to your conversion rate. Getting clicks isn’t enough, and if you’re getting the wrong kind, clicks can actually end up costing you more.
Though it may cost a pretty penny, the name of the game is investing in your future. Compared with almost every other marketing channel, Google is widely known for having the highest click rate, qualified leads, and genuine business growth. Instead of diversifying your budget so much that there’s only a little to spare for each marketing strategy, spend smarter and consider devoting the largest percentage to AdWords.
The Who
Once you’ve made your peace with spending a little more money for the greater good of your business, the task of finding the right management services begins. It may seem daunting but think of it as hiring a few staff members. You probably already have a method in place for doing that – follow the same procedure and take that extra time getting to know the person who’ll be responsible for so much of your business.
The most important part of hiring these services is trust. You’re putting your business in their hands, and you want to know that they will carefully plan and consider how to most benefit and grow it for you. They’ll know the best keywords, strategies, and optimization tactics to make sure you’re ahead of the competition, and always progressing. Always choose someone you trust over someone who costs less.
The How
Once you’ve chosen an AdWords management company that you’re happy with, prepare to brief them on all things business. You’ll need to tell them all about your firm, how you started, your target customers, products, services, and general company brand. The more they understand, the better they can serve you.
Next, you’ll be discussing budget and volume expectations. Think about what you’re hoping to accomplish by getting the leads. Are you looking to offer demonstrations, give product information, generate immediate purchases, or build customer awareness? Whatever the case, having a clear goal and plan in place helps the campaign manager tailor it to your needs. They may do this by using product-centered promotions, seasonal discounts, or voucher codes, and this can be done in a variety of ways, for example, using product-led keywords or focusing on competitor’s keywords.
For B2B firms, buying cycles are common, so the goal of AdWords, in this case, maybe creating that first step, like starting a free trial, downloading datasheets, and so on. When creating this type of campaign, consider that B2B businesses may need to consult various decision-makers, so your campaign should be tailored to this. Above all, brand awareness is essential. Being known, recognizable, and trusted is the most important outcome of a good marketing campaign.
