One of the most important factors in running any business is knowing how to keep your customers in close contact with you. This can be a challenge, especially if you are just starting your own company, and don’t know the best ways to make your company accessible. Check out some of these popular business trends and see if they are a good fit for you.
Rank High On Google
One of the easiest ways to promote your company and help it grow is to have a website, complete with a blog, and update regularly, using search engine optimization, also known as SEO. You want to achieve a high ranking so that when new and current customers look for a company that offers your services, yours will pop up high on the list. It might take time to get a high ranking on Google, so be prepared for it to take time when you use this method.
Get a Vanity Number
A vanity number makes it easy for customers to call you when you have customized numbers that spell out a name or phrase. You can get virtual vanity numbers easily and put them on your website, social media, and even your business cards. Giving your customers an easy number to call means they can pass your information on to others with ease, too. You can publicize your business with the help of a billboard, or even a jingle, or another fun way for people to remember your company.
Run a Special
So you’ve already had your grand opening and don’t think there is anything more you can do to get people interested in your company? Now is a great time to try running a promotional special. Consider cutting the price tag on services or products you currently offer as a way to get customers in the door. Once they have tried what you have to offer, it is possible that they will be back for more, and even bring friends or family members along with them. This can make it easy to build a new customer base, and then you can raise your rates again once you feel you’ve offered the discount long enough.
If you would like to encourage business growth, use SEO in your company blog and website to help customers find you. A vanity number can make it easy to remember your business while running a special is a helpful way to bring new customers in. Together, these ideas can encourage further growth for your company.