Setting up an e-commerce store is something accessible to anybody. As long as you have an internet connection and some funds to get started it is easier than ever to start a business. The barrier to entry is much lower than opening up a brick-and-mortar store. This doesn’t mean that success is guaranteed, however. There are certain things that you should be doing to make sure that you can make money.
Even though the barrier to entry is low it is still a business. The best practices will be a little different for an online store then they will be for a traditional one. In this article, we will go over several essentials to running a successful e-commerce store.
1 – Fast shipping
Try to remember that Amazon is going to be your primary competitor. This means that people are used to shopping on that platform and have come to expect the same level of service from every e-commerce store. Since they expect next-day delivery, you’ll have to make sure to provide fast shipping.
If you are in Illinois then look for the fastest delivery in Chicago to make sure that you have packages being picked up and shipped as soon as possible. If packages take too long to be delivered then you are running the risk of losing future business from that customer.
2 – Create a brand
To get repeat customers you will need to have some brand recognition. This is how any store operates. If somebody needs to buy a specific item then they already know the store where they would go. The same holds true for an online store.
Have a logo and your store colors that will make it instantly recognizable. It should also properly reflect the type of store that you are. If it’s something high-end then a brand that looks modern and glitzy works best. Something more casual can get away with a logo that is more playful and even cartoonish.
Make sure to use the same color scheme and logo across all of your social media accounts so people will get used to seeing it.
3 – Learn SEO
Bringing traffic to your store is crucial. The best way to do so is to make sure that your products appear on the first page of the search results. This is done by using SEO or Search Engine Optimization. This is free traffic that can be highly targeted. It’s the foot traffic of the online world.
This means that you need to have a blog on your website that is full of content that uses the keywords that people are searching for that will bring them to your store. For instance, if your store is for tea, then you should write content for something like “best tea that helps you sleep”, or an article about why some teas help you sleep. This will then get them into your sales funnel where you can market to them over time.