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White Hat SEO Techniques to Double Traffic Without Breaking the Rules
Out of lakhs and lakhs of business websites, only a few hundred can achieve desired sales and revenues. Or you can say, only those sites prove as the revenue earners which rank higher on Google search engine result pages for a particular keyword. Therefore, achieving a higher website ranking should be your aim if you want to double your traffic.
To rank high, you have to consider SEO techniques for your business website. SEO professionals or any digital marketing agency have put these methods under the two categories of White Hat SEO and Black Hat SEO. But if you want to boost your traffic while crafting an ethical and sustainable website, then the white hat SEO approach is best for you.
White hat techniques include all the legal tricks, as per the rules of search engines. These methods are followed for a better ranking position in the search engine. Here in this article, you will know some of the best white hat SEO techniques which will deliver positive results and a significant return on investment. Take a look!
1. Link Building
According to the study, if the website pages have maximum backlinks, then the chances of getting a higher ranking on Google increases. Link building is one of the most reliable white hat SEO techniques. Also, it is the best indicator for Google to rank your website on the first page.
Google as algorithms that can remove the bad links. The links which are considered as good quality is originated from authoritative domains. You can build backlinks by creating a link-worthy resource on your website.
However, the best way to link building is to create organic content and promote it on different high domain authority websites. Consider guest blogging, social media platforms, testimonials, commenting on sites, and mutual partnerships to gain the backlinks.
2. Keyword Research
Keywords are the main when you want to take your business site on top of search engine pages. Using high-volume keywords in your web content will help you double the traffic on your website. Therefore, it is essential to perform keyword research.
There are many tools available for keyword analysis on the Internet, like Moz and Ahrefs. These tools will provide you with keywords based on the term you enter related to your service or product.
It also covers things like Parent Topics and Keyword Groups to help you develop content that includes a series of relevant phrases. Note to avoid the usage of every variation of a phrase you get in a keyword research tool for the particular web page.
While talking about white hat SEO techniques, most of the website owners neglect website navigation as an essential aspect for generating traffic without breaking the rules, i.e., ethically. Know that your website is a vital part of your SEO strategy.
Ensure to streamline for categorizing the webpages which helps your site to look more professional and engaging. Your aim should be to provide the best user experience when any visitor crawls your site. It will result in a higher ranking for your website.
Eventually, the visitors are the main when you built your website. The more comfortable you make it for your customers to navigate through a well-organized website, the higher are the chances to reduce the bounce rate of your site.
4. Content Building
Content is the key to unlock the door to generate traffic in the most organic way. Make sure to develop insightful and quality piece of content, i.e., blogs, articles, video content, press release, etc. Content building is a critical part of white hat SEO methods that ensures higher ranking.
According to a study, 82% of the marketers who regularly develop blogs or articles can grab the attention of customers to their websites. Thus, create content that includes all crucial aspects of the topic, including its history, features, etc., and which is relevant to your business.
Note to create long-form content as it drives maximum traffic while securing a top position for your site on the search engine. Also, try to include keywords 2 to 3 times in the content as per its length for ranking purposes. All in all, create content that satisfies the needs of your customer.
If you have an aim while developing a website that maximum customers will visit your site and your traffic will be doubled, then it will not be fulfilled unless you implement some tactics. Above mentioned are the white hat SEO techniques, which are tried and tested by many marketing professionals for generating website traffic most ethically.