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Your website forms the backbone of your business. It’s the first place that potential customers will go to learn more about you and it’s where you can highlight your incredible products and services. A professional website reflects positively on your brand. Your business will appear credible and trustworthy from the get-go and this can help you to build a strong brand reputation. Even once you have established a great website, the work doesn’t end there. With the constant advancements in technology, you need to stay up-to-day with the latest changes to keep your website afloat. Here are some essential tips to Modernize your Website for keeping your website looking and feeling modern.
Essential tips to Modernize your Website
Use Chatbots or Instant Messengers
Live chat and chatbot options are becoming staples for any successful company. We’re slowly moving away from primarily using the phone to deal with customer service inquiries into written forms of communication. Your website is the first point of call for many customers when they have a query or concern. Including a chatbot or instant messaging service on your site can improve your customer experience by making it easy to get in touch with your customer service team. Implementing a chatbot or live messaging service can be complex but it’s worth hiring a developer to add this feature to your website.
Improve the Operational Speed
A website that is slow to load can be frustrating to customers. Most people don’t want to wait more than a few seconds for a page to load and they will click out of your website if this is the case. Modernizing your website doesn’t just mean updating the appearance of the homepage or product pages. It also means updating the software, coding, and plug-ins that you use for your website.
By modernizing the software, you can improve your website’s loading time and maintain the attention of your viewers. If you’re not sure how to improve the back-end of your website, hire a software development expert or website designer to help you out.
Modernize Your Content
If you have several product pages or service pages, and you post a weekly blog, it’s important to regularly update your content. As times change, your content needs to adapt, otherwise, your website might get left behind. Make sure to update your product, services, and FAQ pages as soon as anything changes in your business, even if it’s something as small as a change in delivery times or product sizes.
Blog posts can be long-lasting if you create evergreen content (meaning content that can be reused and recycled for years to come). You can leave a blog post unchanged on your website for several years if the content is still accurate and relevant. However, it’s important to take some time every few years to read through all of your blogs to see if anything is outdated or needs to be changed. This ensures all of your content is accurate and modern.