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Are you the one who believes that on-page SEO is only about sprinkling a few relevant keywords here and there? If so, it is high time that you change this notion. With regards to SEO, the relevance of keywords cannot be diminished, but they are a little less important that they used to be. For example, adding relevant keywords to your web content is important, but Google crawlers will also look for the content quality and it’s relevancy with the keywords.
Today, on-page optimization is less straightforward than it once was. It is still one of the easiest part of the entire SEO. It is one of those things that you have in full control and will not require any technical SEO prowess to accomplish your goals. All you need to know is to make basic website edits, write content with a little bit of research, and you can do it very well here.
We are here with a complete on page guide of SEO in Kelowna. Let’s get started with the basics first.
On-Page SEO basics
On-page SEO or on-site SEO is nothing but the practice of optimizing web pages to rank higher in search engines. This comprise visible content optimization along with the HTML source code.
The importance of on-page SEO
Google is omnipresent and it keeps its eyes everywhere. The first thing Google will look into is your website content and try to find if it is relevant to the search query. Part of this process involves looking for the keywords as well. As we stated, there is more to this on-page SEO than including the right keywords in your content – there is a lot more.
Ultimately, Google is looking for the most relevant search result for any query. And thus, all the Google algorithms look for the most appropriate content for the keyword searched. For instance, if you are talking dealing with SEO campaigns and you do not mention about on-page and off-page SEO, Google will probably start looking for more relevant options out there. Relevance is the big-part of on-page SEO and unless you crack it, you are not likely to get ranked.
Creating SEO content – how?
Much before you start thinking about the technical SEO and places to put your keywords on the website, you first need to create content that Google would consider to rank in first place. For this, you need to think about the main targeted keyword. Along with this, you need to master the following four things:
Relevance is arguably a critical part of the on-page SEO, meaning you need to align your content with the search intent. When you fail to give what the users are looking for, your chances of getting a good search engine rank become slim to none. The search intent is understood the best by Google and you need to focus on the content type, content format and content angle.
The next important thing is the thoroughness in your content. You can have content that broadly aligns with the search intent – it can definitely be a good start, but it is not enough. Google needs a promise from the brand it will deliver its promise of offering the same relevant content time and again. Analyze the three C’s of content we talked about and create your content.
It is always vital to give what your searchers are looking for, but you need to bring in some uniqueness as well. When you fail to do so, and your content is just like anyone else in the internet, the chances of your ranking go down. We have covered a broader part of your content strategy, but there should be a unique and creative angle that is only yours.
Last but not least is the clarity. You have given everything to the user from the relevant content, to the best aligned content and creativity, you also need to have clear content that is easy to understand. You should ensure that most complicated topics are explained in layman’s language on your website.
Optimizing your SEO content
It was hard to create content that Google approves and searchers like to read. While you have cleared the hardest part, you need to go into some technical stuff to optimize the content with some technical stuff like meta tags and URLs. This is the icing on the cake, as it is going to clear to Google that your page is the best result for the search query.
The following is the checklist for optimizing your on-page SEO:
Include keyword in the title
Whatever topic you are going to talk about on your website, it is essential to add keyword in the title. When Google looks at your blog title, it immediately recognizes the keywords and try to rank your website on the first page of the search engine results.
Use Short, descriptive URLs
Oftentimes page URLs come automatically and they are assigned directly by the domain. But when it comes to choosing your domain URL, you must keep it simple and easy to understand by the searcher. By looking at the URL, the user must understand what the page is going to talk about.
Optimize the Title Tag
The next important point is optimizing your Title Tag. Title tag is important because it shows up in the search results. The simplest way to create one is to set it as your page or post title. A page has the same title and a title tag. We mostly do this for nearly all our blog posts.
A compelling meta description
If you are working with SEO in Kelowna, you need to know that a compelling meta description is very important. It is a descriptive snippet in the SERP. Although meta descriptions are not a ranking factor, they are still important because an appealing description can lead to more clicks and traffic.
If you didn’t know images can be ranked on Google, it is time that you know now. Images get a good rank in Google image search and they send more traffic your way. Name your images properly, use descriptive alt text, and compress images to suit the bandwidth. Optimizing your on—page SEO content is very critical to the success of your SEO campaign. We tried to add as must information as we could. For more details about SEO in Kelowna, you can reach out to us.